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Niche
Music
Services
UI/UX Design
SEO Optimization
Prototyping
Web Design
Adaptive Design
Graphic Design
Icon Design
As part of the web design pro course, there was a special task to create an internet store with the design of a catalogue of products. The niche is very specific — musical instruments for heavy music artists.
For a user, who didn’t know anything about heavy music and wanted to buy any product during his visit to the site, can do this in several clicks. Also, after researching the field, I realize that most internet stores with musical instruments don’t have enough brutality and authenticity.
I started my work with the analysis of the targeted audience, the competitors’ sites, and designing a user scenario. Then created the mind map with the site’s structure. These activities helped me to understand the amount of content needed for the project and the total volume of work. The next phases were the search for references and design in Figma.
Great attention I paid to the development of mobile design and creating the brand catalogue for the products, 64% of users observe internet stores from mobile phones.
The most challenging process was the design of the product cards. Hundreds of repetitive movements and iterative operations during the design of mockups. In the description of the products, I added SEO optimization for the copy. During the whole process, I was wondering how sexy electric guitars and drums can be :)
The RIFFMASTER become an exquisite project with an excellent adaptive design for different devices. The exclusive product cards and well-designed catalogue improved the user experience. The website has its character and clear identity.
