The goal of the project

The main purpose was to create a landing page with an efficient selling marketing structure and expressive calls to action.

The description

All work began from the huge UX Design stage. Tons of websites were observed and studied to find the right direction.

I provided the personas method to define the targeted audience and consider their pains and expectations of the product. Then I used this information to develop a structured wireframe. In the next step, that wireframe was transformed into a mockup of the website with a layout of content and graphic elements. For me, it’s always the most difficult part of the Design Process.

But the most interesting and exciting part was the process of creating game cards for content. The main idea was to create an atmosphere of video games about ancient warriors and battles. Images of medieval knights with their weapons and ammunition become the core of the future cards. I developed some vector icons and elements (such as shields, flags, and scrolls) and added them to the design of the card. My childhood dream came true — I felt like a real game developer.